Privacy policy

*Last updated: 03 June 2026*

Lifeoro operates this store and website, including all related content, features, tools, products, and services (together, the "Services"), to provide you with a curated shopping experience. Our store is powered by Shopify, which enables us to deliver the Services to you. This Privacy Policy explains how we collect, use, and disclose your personal information when you visit our website, make a purchase, or otherwise communicate with us. If anything in our Terms of Service conflicts with this Privacy Policy, this Privacy Policy governs how your personal information is handled.

Please read this policy carefully. By accessing or using the Services, you acknowledge that you have read it and understand how your information is collected, used, and disclosed as described here.

## Personal Information We Collect

"Personal information" means information that identifies you or can reasonably be linked to you. It does not include anonymized or de-identified data. Depending on how you interact with the Services and where you live, we may collect or process:

- **Contact details** — your name, shipping address, billing address, email address, and phone number.
- **Payment information** — payment card details, transaction details, and payment confirmations. Card payments are processed securely by our payment providers; Lifeoro does not store your full card number.
- **Account information** — username, password, preferences, and settings, if you create an account.
- **Order and transaction information** — items you view, add to your cart, purchase, return, exchange, or cancel, along with your order history.
- **Communications** — the contents of messages you send us, such as customer support inquiries to help@lifeoro.com.
- **Device information** — your device type, browser, IP address, and similar identifiers.
- **Usage information** — how and when you interact with our website, collected via cookies and similar technologies.

## Where This Information Comes From

- **Directly from you**, when you place an order, create an account, sign up for our newsletter, or contact us.
- **Automatically**, through cookies and similar technologies when you browse our site.
- **From our service providers**, such as Shopify, payment processors, our fulfillment partner, and analytics or advertising platforms that collect or process information on our behalf.

## How We Use Your Personal Information

- **Providing the Services** — processing your payments and orders, arranging shipping and delivery, handling returns and exchanges, managing your account, and personalizing your shopping experience, including product recommendations.
- **Marketing and advertising** — sending promotional emails (only where you have opted in or where otherwise permitted by law) and showing you relevant advertising on our site and on other platforms, such as Google and Meta, based on your activity. You can unsubscribe from marketing emails at any time using the link in each email.
- **Security and fraud prevention** — verifying transactions, detecting and preventing fraudulent or malicious activity, and keeping our checkout secure. If you create an account, please keep your login credentials private.
- **Customer support** — responding to your inquiries and maintaining our relationship with you.
- **Legal compliance** — meeting our legal obligations, responding to valid legal requests, and enforcing our terms and policies.

## How We Disclose Personal Information

We may share your personal information in the following circumstances:

- **With service providers** who perform services on our behalf — including Shopify (our e-commerce platform), payment processors, our order fulfillment and shipping partners, IT and analytics providers, and customer support tools.
- **With marketing and advertising partners** — such as Google and Meta — to deliver and measure advertising. These partners handle your information under their own privacy policies. Depending on where you live, you may have the right to opt out of targeted advertising.
- **At your direction** — for example, when you ask us to ship products to an address you provide.
- **In connection with legal obligations or business changes** — to comply with applicable law, respond to lawful requests, protect our rights and the rights of others, or in connection with a business transaction such as a merger or acquisition.

We do not sell your personal information to third parties for their own independent marketing use.

## Our Relationship with Shopify

Our store is hosted on Shopify, which collects and processes personal information about your use of the Services in order to provide and improve them. Information you submit through our store is shared with Shopify and may be transferred to countries other than where you live. Shopify may also use information about your interactions with our store, alongside other merchants, to provide certain enhanced platform features; for those purposes, Shopify acts as a data controller in its own right. To learn more about how Shopify handles personal information, or to exercise rights over data processed by Shopify, visit the Shopify Consumer Privacy Policy at https://privacy.shopify.com/en.

## Cookies

We use cookies and similar technologies to run our website, remember your preferences and cart, analyze site performance, and — with your consent where required — deliver personalized advertising. Where required by law (including in the EU/EEA and UK), non-essential cookies are only set after you give consent through our cookie banner, and you can change your preferences at any time.

## Third-Party Websites and Links

Our site may link to websites or platforms operated by third parties, including social media. We are not responsible for the privacy or security practices of those sites, and we encourage you to review their policies. Anything you share on public or semi-public platforms, including social media, may be visible to others and is subject to those platforms' terms.

## Children's Privacy

The Services are not intended for children, and we do not knowingly collect personal information from anyone under the age of majority in their jurisdiction. If you are a parent or guardian and believe your child has provided us with personal information, contact us at help@lifeoro.com and we will delete it.

## Security and Data Retention

No online service can guarantee perfect security, and information transmitted to us may not be secure while in transit. Please avoid sending sensitive information through unsecured channels. We retain personal information only as long as needed to provide the Services, maintain your account, comply with legal obligations, resolve disputes, and enforce our agreements.

## Your Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information. These rights are not absolute and may be subject to exceptions under applicable law.

- **Access** — request a copy of the personal information we hold about you.
- **Deletion** — request that we delete your personal information.
- **Correction** — request that we correct inaccurate information.
- **Portability** — request your information in a portable format, and in certain cases ask us to transfer it to a third party.
- **Marketing preferences** — opt out of promotional emails at any time via the unsubscribe link. We may still send non-promotional messages, such as order confirmations.

If you live in the EU/EEA or the UK, you additionally have the right to:

- **Object to or restrict processing** of your personal information for certain purposes.
- **Withdraw consent** at any time where we rely on consent, without affecting the lawfulness of processing carried out before withdrawal.

To exercise any of these rights, email us at help@lifeoro.com. We may need to verify your identity before fulfilling your request, and we will respond within the timeframes required by applicable law. You may also designate an authorized agent to submit requests on your behalf, subject to verification. We will never discriminate against you for exercising your privacy rights.

## Complaints

If you have concerns about how we handle your personal information, please contact us first at help@lifeoro.com so we can try to resolve the issue. Depending on where you live, you also have the right to lodge a complaint with your local data protection authority. A list of EEA supervisory authorities is available on the European Data Protection Board's website.

## International Transfers

We may transfer, store, and process your personal information outside the country where you live, including in the United States. Where we transfer personal information out of the EEA or the UK, we rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses (or the UK equivalent), unless the destination country has been deemed to provide an adequate level of data protection.

## Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. The updated version will be posted on this page with a revised "Last updated" date.

## Contact

For questions about this Privacy Policy or to exercise your rights, contact us at **help@lifeoro.com**. For the purposes of applicable data protection law, Lifeoro [insert legal entity name] is the data controller of your personal information.